SEO Services

Keyword Research & Strategy

Targeting the wrong keywords wastes months of effort. We uncover the searches and questions that lead to revenue, then map them to the pages that should win them.

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Why Keyword Research Matters

Start with what your customers actually search for.

Good keyword research goes beyond search volume. We look at intent, commercial value, difficulty and how results are displayed — including whether AI Overviews appear — to decide which opportunities are worth pursuing.

The output is a clear keyword-to-page map that tells you which pages to optimise, which to create and which to consolidate.

  • Grow Organic Traffic

    Rank for the searches your buyers actually make.

  • Fix What Holds You Back

    Resolve technical issues that limit crawling and indexing.

  • Capture Buyer Intent

    Match every key page to what searchers want.

  • Power AI Visibility

    Well-ranked pages are the ones AI tools cite most.

What’s Included

What our Keyword Research service covers

The work behind our Keyword Research service — planned, delivered and measured by our team.

Market & competitor research

What your competitors rank for and where the gaps are.

Search intent classification

Informational, commercial, transactional and local intent mapped by query.

Question & conversational queries

The longer, natural-language prompts people use in AI tools.

Opportunity scoring

Volume, difficulty, value and current position combined into one priority score.

Keyword-to-page mapping

Each target assigned to an existing or new page to avoid cannibalisation.

Topic clusters

Grouping keywords into clusters that support topical authority.

Our Process

A Proven Process for Keyword Research Success

We take a strategic, data-driven approach to grow rankings, traffic and leads. Here’s how we do it:

  1. 01

    Discover

    We review your site, competitors, analytics and how you currently show up across Google and AI search.

  2. 02

    Plan

    You get a prioritised roadmap that ties each recommendation to visibility, traffic or lead impact.

  3. 03

    Implement

    We execute alongside your team — or hand over clear, developer-ready specs if you prefer to build in-house.

  4. 04

    Measure & refine

    Monthly reporting tracks rankings, AI citations, traffic and conversions, and we adjust as search changes.

Measurable Results

More Rankings. More Traffic. More Leads.

Every SEO engagement is measured against the outcomes that matter to your business.

View Our Work
  • Keyword Rankings Positions for priority, high-intent terms
  • Organic Traffic Qualified visitors from Google search
  • Conversions Leads, sign-ups and sales from organic

Frequently Asked Questions

Everything You Need to Know

How is keyword research different for AI search?

AI prompts are longer and more conversational. We supplement traditional keyword data with question research and prompt patterns so your content answers how people actually ask.

Do you only look at high-volume keywords?

No. Lower-volume, high-intent keywords often convert far better. We prioritise by business value, not just volume.

What format is the deliverable?

A spreadsheet with your keyword universe, priorities and page mapping, plus a walkthrough call explaining the recommendations.

Ready to grow your organic traffic?

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Get a personalized assessment of your SEO and discover the opportunities that will move the needle.

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