People-first authority
Professional profiles and author pages that showcase your team’s credentials.
Industries
SEO for Professional Services Firms
Clients choose professional services firms based on trust and expertise. We help accountants, consultants, advisers and B2B firms demonstrate both — in Google and in AI answers.
The challenge
Your expertise needs to be visible before the first meeting.
Prospective clients research firms long before they make contact. They compare websites, read content, check reviews and increasingly ask AI tools which firms specialise in their needs.
Firms that clearly communicate their specialisms, showcase their people and publish genuinely useful insight win more of those comparisons.
Our approach
Turn expertise into visibility
Insight-led content
Practical guides and commentary that demonstrate expertise and attract ideal clients.
Specialism pages
Clear service and sector pages that match how clients search for niche expertise.
Recommended services
Services that work best for professional services
Topical Authority
Own your specialism with in-depth, well-structured content.
Entity Optimization
Make sure AI tools understand your firm and your people.
Local SEO
Win local searches for your services in the markets you serve.
How it works
Our process
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01
Discover
We review your site, competitors, analytics and how you currently show up across Google and AI search.
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02
Plan
You get a prioritised roadmap that ties each recommendation to visibility, traffic or lead impact.
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03
Implement
We execute alongside your team — or hand over clear, developer-ready specs if you prefer to build in-house.
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04
Measure & refine
Monthly reporting tracks rankings, AI citations, traffic and conversions, and we adjust as search changes.
FAQ
Frequently asked questions
We’re a small firm — can we compete with larger competitors?
Yes. Niche specialisms, local focus and genuine expertise often let smaller firms outrank large competitors for the searches that matter most.
Who creates the content?
We work with your team to capture expertise through short interviews, then write and edit content for your review.
Do you handle regulatory requirements in content?
We follow your compliance guidelines and build in review steps so content meets your professional standards.
Ready to improve your search visibility?
Get Your Free Search Review
Find out where you stand and discover new opportunities across Google, AI search, local search and beyond.