Content inventory
Every page assessed for traffic, rankings, links and conversions.
Content & Authority
Content Refresh & Optimisation
Your existing content is often your fastest growth opportunity. We identify decaying pages and update them so they rank, convert and get cited again.
Why Content Refresh Matters
Get more from what you’ve already published.
Content naturally loses rankings over time as information ages, competitors publish better pages and search intent shifts. AI tools also favour current, accurate information.
A systematic refresh programme can recover lost traffic quickly — often faster than publishing new content — and keeps your site trustworthy.
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Own Your Topics
Cover your subject in more depth than competitors.
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Earn Recognition
Links, mentions and coverage from trusted sources.
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Get Cited by AI
Authoritative brands are cited more in AI answers.
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Compound Over Time
Content and links that keep delivering value.
What’s Included
What our Content Refresh service covers
The work behind our Content Refresh service — planned, delivered and measured by our team.
Decay analysis
Identifying pages that have lost visibility and why.
Action plan
Refresh, consolidate, redirect or remove — page by page.
Content updates
New information, examples, data and improved structure.
Re-optimisation
Updated titles, headings, schema and internal links.
Impact tracking
Measuring recovery after each refresh.
Our Process
A Proven Process for Content Refresh Success
We build authority through content people value and recognition they can verify. Here’s how we do it:
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01
Discover
We review your site, competitors, analytics and how you currently show up across Google and AI search.
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02
Plan
You get a prioritised roadmap that ties each recommendation to visibility, traffic or lead impact.
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03
Implement
We execute alongside your team — or hand over clear, developer-ready specs if you prefer to build in-house.
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04
Measure & refine
Monthly reporting tracks rankings, AI citations, traffic and conversions, and we adjust as search changes.
Measurable Results
More Authority. More Citations. More Demand.
We track the signals that show your authority is growing — on your site and across the web.
View Our Work- Referring Domains Quality and relevance of earned links
- Brand Mentions Coverage across publications and AI
- Topic Visibility Rankings across your core topics
Frequently Asked Questions
Everything You Need to Know
How often should content be refreshed?
Key commercial and high-traffic pages should be reviewed at least annually, and more often in fast-moving industries.
Is deleting content ever a good idea?
Yes, when content is outdated, low quality and has no traffic or links. Consolidating or removing it can strengthen the rest of your site.
Does changing the date count as a refresh?
No. Search engines look for meaningful updates. We make substantive improvements, not cosmetic date changes.
Ready to build lasting authority?
Let’s Build Your Content & Authority Strategy.
Get a personalized assessment of your content and authority, and where you can win.