Insights
AI assistants are becoming a front door to the web. Here’s how they choose what to show — and how to make sure your brand is part of the answer.
Essential guide
The core principles behind visibility in AI-generated answers.
Most AI search tools retrieve web pages relevant to a prompt, then summarise them into an answer with citations. Being retrievable and quotable is the goal.
AI tools are more confident recommending brands they can clearly identify. Consistent facts about who you are and what you do reduce confusion.
Put the direct answer near the top, then add depth. Use descriptive headings, lists and tables so each section can stand on its own.
AI answers often rely on third-party sources — reviews, comparisons, industry publications and forums. Your reputation elsewhere shapes what AI says about you.
Traditional analytics barely show AI visibility. Define the prompts that matter to your business and test them regularly across platforms.
Put it into practice
Optimize your brand for AI Overviews, AI Mode, ChatGPT, Gemini and more.
See how AI tools describe and recommend your brand — and how to improve it.
Get your brand cited and recommended in AI-generated answers.
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Ready to improve your search visibility?
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