Prompt research
The questions and comparisons your buyers ask AI assistants.
AI Search Optimization
Generative Engine Optimization (GEO)
Generative engines don’t list results — they write answers. GEO helps your brand become one of the sources those answers are built from.
Why Generative Engine Optimization Matters
Be a source, not just a search result.
Generative Engine Optimization (GEO) focuses on how large language models choose what to say about a topic and which sources to cite. These systems favour content that is clear, specific, well-structured and corroborated by other trusted sources.
We analyse which pages and publications AI tools currently cite for your key topics, then build a plan to earn a place among them — through your own content and through third-party mentions.
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Increase Brand Visibility
Show up in AI Overviews, ChatGPT, Gemini, Perplexity and more.
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Build Credibility & Trust
Be seen as a reliable source across AI-powered answers.
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Capture Qualified Traffic
Reach high-intent users with accurate, helpful information.
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Stay Ahead of Competitors
Get in front of brands already optimizing for AI search.
What’s Included
What our Generative Engine Optimization service covers
The work behind our Generative Engine Optimization service — planned, delivered and measured by our team.
Citation analysis
Which domains and pages AI tools cite for your topics — and why.
Content restructuring
Clear definitions, statistics, comparisons and summaries that are easy to quote.
Original insight
Data, frameworks and expert perspectives that give AI something unique to cite.
Third-party presence
Getting featured in the lists, reviews and publications AI tools rely on.
Visibility tracking
Regular re-testing of prompts to measure mentions and citations.
Our Process
A Proven Process for Generative Engine Optimization Success
We take a strategic, data-driven approach to build visibility and authority across AI search platforms. Here’s how we do it:
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01
Discover
We review your site, competitors, analytics and how you currently show up across Google and AI search.
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02
Plan
You get a prioritised roadmap that ties each recommendation to visibility, traffic or lead impact.
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03
Implement
We execute alongside your team — or hand over clear, developer-ready specs if you prefer to build in-house.
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04
Measure & refine
Monthly reporting tracks rankings, AI citations, traffic and conversions, and we adjust as search changes.
Measurable Results
Higher Visibility. More Citations. Real Business Impact.
We track how AI platforms mention, cite and describe your brand — and the traffic that follows.
View Our Work- AI Mentions How often you appear for buyer prompts
- Citations Links to your pages inside AI answers
- AI Referrals Traffic and leads from AI platforms
Frequently Asked Questions
Everything You Need to Know
How is GEO different from SEO?
SEO focuses on ranking pages in search results. GEO focuses on being included and cited within AI-generated answers. They share foundations, but GEO puts more weight on extractable content and off-site corroboration.
Which AI platforms do you optimise for?
Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot.
How long does GEO take to work?
Some improvements show up within weeks as AI tools re-crawl content; others, such as building third-party mentions, compound over several months.
Ready to improve your AI search visibility?
Let’s Build Your AI Search Strategy.
Get a personalized assessment of your AI search presence and discover new opportunities to grow your brand.