Insights
How buyers search depends on what they’re buying. Here are the key search priorities for the industries we work with most.
Essential guide
Where to focus first, based on how customers in each industry search.
Software buyers compare options on review sites and in AI assistants. Comparison, alternatives and use-case pages drive the highest-intent traffic.
Urgent, local searches mean the top three map results capture most calls. Reviews and profile optimisation are critical.
Clients hire people, not websites. Visible expertise, credentials and insight-led content win trust before the first call.
Health and legal topics are held to the highest quality standards by search engines and AI tools. Credentials, review processes and accuracy are non-negotiable.
Category pages usually drive the most organic revenue. Pair them with rich product data and buying guides that AI shopping assistants can use.
Put it into practice
Specialist SEO and AI search strategies tailored to how buyers search in your industry.
Win more qualified cases through local, practice-area and AI search visibility.
Drive trials, demos and pipeline with product-led SEO and AI visibility.
More insights
Technical, on-page and strategic SEO explained clearly.
How AI Overviews, ChatGPT, Gemini and Perplexity are changing search.
Win Google Maps, the local pack and “near me” searches.
Content strategy, topical authority, digital PR and link building.
Search trends and playbooks for specific industries.
Ready to improve your search visibility?
Find out where you stand and discover new opportunities across Google, AI search, local search and beyond.