Bottom-of-funnel first
Use-case, integration, alternatives and comparison pages that capture buyers ready to evaluate.
Industries
SEO for SaaS Companies
Software buyers research extensively — on Google, on review sites and increasingly in ChatGPT and Perplexity. We make sure your product is visible and recommended at every step.
The challenge
SaaS buyers ask AI before they ask sales.
B2B software buyers now shortlist tools by asking AI assistants for recommendations and comparisons. If your product isn’t mentioned, you may never make the shortlist — no matter how well you rank on Google.
At the same time, SaaS SEO is crowded with generic top-of-funnel content that drives traffic but not pipeline. We focus on the searches and prompts closest to purchase.
Our approach
Product-led SEO built for pipeline
AI shortlist visibility
Entity, content and third-party work that gets your product into AI recommendations.
Technical SEO for modern stacks
Rendering, crawlability and site architecture for JavaScript frameworks and app subdomains.
Recommended services
Services that work best for SaaS
Generative Engine Optimization
Get recommended when buyers ask AI tools to compare software.
Content SEO
Product-led content that turns readers into trial users.
Digital PR
Coverage and mentions in the publications and review sites buyers trust.
How it works
Our process
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01
Discover
We review your site, competitors, analytics and how you currently show up across Google and AI search.
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02
Plan
You get a prioritised roadmap that ties each recommendation to visibility, traffic or lead impact.
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03
Implement
We execute alongside your team — or hand over clear, developer-ready specs if you prefer to build in-house.
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04
Measure & refine
Monthly reporting tracks rankings, AI citations, traffic and conversions, and we adjust as search changes.
FAQ
Frequently asked questions
Do you write comparison and alternatives pages?
Yes. They’re among the highest-converting pages in SaaS. We write them fairly and accurately, which also helps them earn trust from readers and AI tools.
How do you measure SaaS SEO success?
We track sign-ups, demo requests and pipeline influenced by organic search and AI referrals — not just traffic.
Can you work with our product marketing team?
Absolutely. Product marketing input on positioning and use cases makes SaaS content far more effective.
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