Insights
Local search is where intent is highest. These are the levers that move you into the top three map results.
Essential guide
What really drives local rankings: relevance, proximity and prominence.
Your profile is the single biggest local ranking lever. Accurate, complete and active profiles consistently outperform neglected ones.
Review count, recency and rating all influence rankings and conversions. The best review strategies are simple and consistent.
Location pages should prove you genuinely serve an area — with local projects, testimonials, team details and area-specific information.
Inconsistent names, addresses and phone numbers across directories create doubt for search engines and AI tools.
Rankings vary street by street. Track map-grid rankings and actions like calls and direction requests for each location.
Put it into practice
Dominate local search, Google Maps and your local market.
Optimise and manage your Google Business Profile to win more map-pack visibility.
Win more calls and jobs from Google Maps, local search and AI recommendations.
More insights
Technical, on-page and strategic SEO explained clearly.
How AI Overviews, ChatGPT, Gemini and Perplexity are changing search.
Win Google Maps, the local pack and “near me” searches.
Content strategy, topical authority, digital PR and link building.
Search trends and playbooks for specific industries.
Ready to improve your search visibility?
Find out where you stand and discover new opportunities across Google, AI search, local search and beyond.