Entity audit
How Google and AI tools currently understand your brand, people and products.
AI Search Optimization
Entity Optimization Services
Search engines and AI models think in entities — people, organisations, products and concepts. We make sure your brand is a clearly defined, well-connected entity they can trust.
Why Entity Optimization Matters
If AI can’t define you, it can’t recommend you.
Google’s Knowledge Graph and the training data behind AI models both rely on consistent, corroborated facts about entities. When information about your brand is thin, inconsistent or confused with another company, you’re less likely to be shown or recommended.
Entity optimization aligns what your website says with what the rest of the web says — from schema markup to business profiles, directories, author pages and authoritative mentions.
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Increase Brand Visibility
Show up in AI Overviews, ChatGPT, Gemini, Perplexity and more.
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Build Credibility & Trust
Be seen as a reliable source across AI-powered answers.
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Capture Qualified Traffic
Reach high-intent users with accurate, helpful information.
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Stay Ahead of Competitors
Get in front of brands already optimizing for AI search.
What’s Included
What our Entity Optimization service covers
The work behind our Entity Optimization service — planned, delivered and measured by our team.
Schema markup
Organisation, person, product and service schema with sameAs connections.
Profile consistency
Aligning business profiles, directories and social profiles.
About & author pages
Strengthening the pages that define who you are and who creates your content.
Knowledge panel support
Steps to earn, claim and improve your knowledge panel.
Topical association
Connecting your brand to the topics and categories you want to be known for.
Our Process
A Proven Process for Entity Optimization Success
We take a strategic, data-driven approach to build visibility and authority across AI search platforms. Here’s how we do it:
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01
Discover
We review your site, competitors, analytics and how you currently show up across Google and AI search.
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02
Plan
You get a prioritised roadmap that ties each recommendation to visibility, traffic or lead impact.
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03
Implement
We execute alongside your team — or hand over clear, developer-ready specs if you prefer to build in-house.
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04
Measure & refine
Monthly reporting tracks rankings, AI citations, traffic and conversions, and we adjust as search changes.
Measurable Results
Higher Visibility. More Citations. Real Business Impact.
We track how AI platforms mention, cite and describe your brand — and the traffic that follows.
View Our Work- AI Mentions How often you appear for buyer prompts
- Citations Links to your pages inside AI answers
- AI Referrals Traffic and leads from AI platforms
Frequently Asked Questions
Everything You Need to Know
What is an entity in SEO?
An entity is a distinct, well-defined thing — like a company, person, place or product — that search engines can identify and connect to related facts and topics.
Can you get us a Google knowledge panel?
We can’t guarantee one, as Google decides when to show them. But entity work significantly improves your chances and the accuracy of what appears.
Why does this matter for AI search?
AI tools are more likely to mention brands they can confidently identify and describe. Clear entity signals reduce confusion and improve accuracy.
Ready to improve your AI search visibility?
Let’s Build Your AI Search Strategy.
Get a personalized assessment of your AI search presence and discover new opportunities to grow your brand.